DC Universe Gets a Boost of 1 Million New Players
The free-to-play model seems to be working for SOE.
We reported yesterday that Everquest II is going free-to-play, and the announcement mentioned how well DC Universe Online has done since making the switch. It turns out they were underselling the numbers.
“In just one week alone, 1 million new players have joined DCUO with a 50/50 split between PC and PS3," said Lorin Jameson, Executive Director of Development, SOE Austin. While no numbers were given for the player base before the switch, 1 million players is quite a large number. Square Enix’s Final Fantasy XI boasts a player base that hovers around that mark, for example. Jameson went on to compare DCUO to Free Realms and Star Wars: Clone Wars Adventures, two games that have done very well for SOE.
"Our business model philosophy of Free to Play Your Way makes DCUO accessible to every type of player so they can choose to play the game in a way that suits them best,” said Jameson. “ We have a lot of exciting things coming up for players to enjoy in the game and are thrilled at the initial enthusiasm for the game's free-to-play transition."
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