PETA's new campaign targets Mario's iconic power-up but says it was a "Tongue-in-Cheek" joke.
PETA is saying no to Tanooki suits. Their new campaign is called Mario Kills Tanooki and they claim that Mario is promoting the wearing of fur in real life, not just in the game, by using his Tanooki suit. To further this theory, a flash game called Super Tanooki Skin 2D, in which you play as a skinless raccoon, was created and is playable on the PETA site.
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