1UP's end was more due to managerial incompetence on the part of Ziff-Davis/UGO/IGN than anything else. The big exodus of 2009 (the UGO buyout and the death of EGM) was the beginning of the end. It marked the exodus of most of the long-time staffers like Shoe, Crispin, and others. Sam Kennedy, Jeremy, and others tried to soldier onward but it wasn't the same.
And to be fair to 1UP, Jeremy did publicly address Mackey's behavior, and I feel it was a sincere effort. The original problem should never have happened, of course. At that time, though, I'm sure they already knew that they plug was being pulled.


